And so, finally, to Cracked. The great thing about Cracked is that there are actually a lot of different reasons why its Google Trends graph looks like this: There's a lot to unpack here. Let's get to work. Reason #1 - Business Idiocy I was recently laid off but at least there isn't a fire moving towards my home here in Westwood. Now to take a sip of water, go outside and — Daniel O'Brien (@DOB_INC) December 6, 2017 The conventional wisdom behind the fall of Cracked is the fact than in late 2017, their parent company, E.W. Scripps, fired everybody talented. This happened to come down very heavily on the side of the video production team that produced things like After Hours and Some News. On the face of it, this seems like a pretty succinct explanation. Firstly, we know how dumb companies can be , so "they fired their whole staff" doesn't even sound like much of a stretch. Secondly, to be more charitable, there was a big realisation at the e